Shoppernomics

Episode 8 - Peter Steidl

Phil — Mon, 03 Sep 2018 17:06:13 +0000

Phil & Peter discuss two topics: Priming at retail and the impact of technology on shopping behavior

Episode 7 - Lyn Falk

Phil — Sat, 04 Aug 2018 00:08:17 +0000

Derick Davis - How Evaluations of Multiple Percentage Price Changes are Influenced by Presentation Mode and Percentage Ordering: The Role of Anchoring and Surprise

Phil — Sun, 29 Apr 2018 15:04:43 +0000

Charles Spence: On the Multiple Effects of Packaging Colour on Consumer Behaviour and Product Experience in the 'Food and Beverage' and 'Home and Personal Care' Categories

Phil — Sat, 14 Apr 2018 18:50:19 +0000

Dan Sheehan: In-Store Spending Dynamics - How Budgets Invert Relative Spending Patterns

Phil — Wed, 04 Apr 2018 00:35:35 +0000

Gaurav Jain - Hitchiker's Guide to Numerical Space: Of Anchors, Landmarks and Adjustment

Phil — Sat, 10 Mar 2018 22:17:12 +0000

Jeff Inman: From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model

Phil — Tue, 23 Jan 2018 15:04:12 +0000

Phil McGee, President Decision Breakers, and Jeff Inman, Albert Wesley Frey Professor of Marketing at UPenn, discuss the Needs-Adaptive Shopper Journey Model.